By Juan Pedro Sanchez Zamudio
Viva Air Launches Its New Image
On its ninth anniversary, the Colombian low-cost airline Viva Air announced on Tuesday, June 1, that it is transforming and changing its image, to be called simply “Viva.”
Viva started back in 2012 as “Viva Colombia,” then, in 2017, the carrier changed its name to “Viva Air,” in which it operated as a group in Colombia and Peru.
As explained by the carrier, a “V” is both a boomerang. the symbol that flies, that comes and goes. A round trip, like what the airline does every day when flying.
In addition, each of the letters in the word “Viva” has been strategically designed taking into account that boomerang that projects modernity, freshness, closeness, agility and simplicity.
According to portafolio, as part of its expansion strategy, Viva is planning to open 15 new international routes in the next three years, which will allow the carrier’s passengers to travel throughout the continent, including new destinations that will connect Colombia with North, South America and the Caribbean.
As a Group, the company has handled more than 2.4 million passengers since the restart of air operations.
Likewise, the Colombian low cost carrier set itself the goal of having the lowest unit cost per passenger in the world, which added to the new international offer, and doubling the number of aircraft in its fleet, will allow it to continue offering the best prices to travelers in the region. region.
“This change represents the next step for our airline and the commitment to all Colombians so that they can fly more, and to more destinations, paying less,” said Félix Antelo, President & CEO of the Group.
He also added that “nine years ago we were born as an airline determined to transform air transport in Colombia. Today we can say that thanks to the committed work and trust of millions of Colombians, Viva projects a prominent future”.
It should be noted that Viva added four new international routes to its network this year: Cancun – Medellín, Mexico City – Medellín, Orlando – Medellín and Mexico City – Bogotá. And with this launch, it doubles its international offer and reveals its expansion plans in which Medellín, its main hub, will be the hub of America’s connections.
Thus, seeking to encourage the development and connectivity of the region, Viva recently made Medellín and the José María Córdova International Airport of Rionegro its Operations Center official.
With the deployment of operations to new national and international destinations this year, the airline will operate 26 routes to 12 destinations in the country and seven international ones in five destinations that include Peru, Mexico and the United States.
In addition, in its commitment to expanding in the domestic and international market, it estimates to transport as a Group, between 2022 and 2025, approximately 50 million passengers, which represents another step towards consolidating itself as the best low-cost airline in the region.