By Juan Pedro Sanchez Zamudio
LATAM Colombia Bets On Bogota As Its Next Big Tourist Destination
On the heels of Colombian tourism expo Anato 2021, the District Tourism Institute (IDT) and local carrier LATAM Colombia announced the signing of a new alliance that is seeking to promote the national capital of Bogota as the main tourist destination in the country and a top tier destination in the world, promoting increased passenger traffic and supporting the reactivation of the hotel sector in the months ahead.
In a press release, the carrier announced that Bogota will be connected to a number of cities by new routes to be operated by LATAM Colombia, allowing the reactivation of domestic tourism to 15 destinations that the airline has in the country, bolstering travel impacted by the city’s reopening.
In the way of international operations, the Colombian airline will connect Bogota with Miami and Lima this month and in the month of July with São Paulo. In the coming months, it is expected to add routes to Santiago, Chile and Guayaquil, Ecuador.
As a part of the agreement, the IDT will carry out a number of other trips within the capital in cooperation with tourism operating agencies from other regions and countries to publicize its natural, cultural and gastronomic diversity.
Within the framework of this new alliance, LATAM Colombia joined the strategy of using the “City Brand,” assuming a commitment to developing a package aimed at positioning Bogota as a recognized destination in South America.
LATAM Airlines Colombia began this week the route between Armenia and Bogota with seven frequencies a week. With the route to Armenia, LATAM will reach 25 routes and 15 domestic destinations, maintaining its promise of growth in the country and its commitment to connectivity throughout the country’s disparate regions.
In the case of the Coffee Axis, prior to the pandemic, LATAM Colombia operated only to Pereira, Colombia, but as a result of the reconfiguration of the Colombian air market, today it continues to expand its operations in the region.
According to a press release published by the carrier, there are around 2,200 monthly seats available that LATAM Colombia will offer on this route that will depart from Bogota every day except Sunday at 8 a.m. On Sundays, the Bogota to Armenia flight will depart at 7:06 p.m. and is slated to return from Armenia at 9:51 p.m.
In addition, the inauguration of the route to Armenia is aimed at boosting demand in a region where supply has traditionally been concentrated in a single operator.