By Juan Pedro Sanchez Zamudio
Viva Aerobus Reports Strong September Traffic Figures, Surpassing 2019
In September, Mexican ultra-low-cost carrier Viva Aerobus registered more than 1.23 million passengers carried, an increase of 27% compared to September 2019. These statistics show Viva Aerobus’s strong planning and execution in the Mexican market in recent months, which has led to a significant upward trend compared to pre-pandemic occupancy levels and a total load factor of 80%.
According to a press release, the total number of passengers transported between January and September surpassed 10.65 million, which is equivalent to growth of 21.9% compared to the 8.73 million passengers transported in the same months of 2019.
Viva Aerobus received the “Value Airline of the Year” Award at the 47th Annual Air Transport World (ATW) Aviation Industry Awards. The ATW Awards were established in 1974 with the goal of recognizing excellence in the air transportation industry, awarded to individuals and organizations distinguished by outstanding performance, innovation, and service.
In particular, the “Value Airline of the Year” Award recognizes those airlines that, in addition to having a safe and efficient operation that results in affordable rates and sustained growth; to the ones who also provide added value in their service in terms of innovation and travel experience.
According to a press release, ATW highlighted the long-term work of Viva Aerobus to transform the airline industry in Mexico by allowing more people to have access to safe and reliable air transport thanks to a service distinguished by low prices and added value from comprehensive connectivity offered by the Mexican ultra-low-cost carrier.
Recently, Viva Aerobus implemented new programs, products and policies that seek to improve the passenger experience in accordance with current priorities and needs focused on two main aspects:
- Provide peace of mind in the event of unforeseen events; and,
- Have payment facilities that take care of the affected economy of travelers after the pandemic.
A clear example is the renewed flexibility policy that made the Mexican ultra-low-cost carrier a pioneer in Mexico in terms of eliminating additional charges for changes in schedule, date or route, paying only the fare difference; as well as the development of one of the flight insurances with the widest coverage.
Viva Aerobus has also launched one of the most economical options on the market: the Zero Fare. This is a fare for those who travel light — only with a personal item such as a handbag or a backpack — and gives them an extra discount for waiving their right to carry luggage.
The Mexican ultra-low-cost carrier created a payment alternative that allows you to book the flight and then pay up to 60% of the cost of the trip, deferring the payment of the Airport Tax after having purchased the plane ticket and prior to departure of the flight.
As a result of this commitment to a passenger-focused service, Viva Aerobus has positioned itself as the first Mexican airline to exceed pre-pandemic demand levels since April 2021, maintaining more than one million passengers transported for the past 5 months.