By Chase Hagl
Alaska Airlines Expands Existing Codeshare with British Airways
Alaska Airlines announced in a press release that it has enhanced its codeshare agreement with major European carrier and fellow oneworld alliance member British Airways. Tuesday’s announcement strengthens the carrier’s long standing relationship by adding 16 additional markets.
As the industry moves towards normalcy again and the airlines continue to operate in a post-Covid-19 environment finding and implementing different strategies for recovery. Joining a global airline alliance and establishing relationships within the alliance was one way for Alaska Airlines to continue moving towards pre-pandemic levels.
“We’re excited to deepen our partnership with British Airways,” stated Nat Pieper, senior vice president of fleet, finance and alliances at Alaska Airlines. “Alaska guests have valued access to London and Europe with British Airways for years, and the additional pathways announced today will make it even more convenient.”
The 16 additional markets extend beyond Alaska’s main hub in Seattle, but still include Seattle, connecting British Airways’ markets from London Heathrow to the popular West Coast markets of Los Angeles and San Francisco.
Since joining oneworld alliance earlier this year on March 31, the carrier has increased its codeshare network by 39%, totaling 188 routes. Being a part of the oneworld alliance, Alaska passengers are able to reach up to 1,000 destinations world wide. Additionally, passengers can expect to earn and redeem points through the Alaska Air Mileage Plan eligible for flying on the 20 oneworld partners throughout the world.
The additional 188 routes go beyond the British Airline routes and include agreements with Qatar Airways that began on July 1 and Iberia Airlines, as well as increased collaboration with existing partners such as American Airlines, Cathay Pacific and Finnair.
Alaska Airlines operates its fleet of 173 Boeing 737 aircraft, 36 Airbus A320’s, 32 Bombardier Q400’s and 62 Embraer 175 serving 120 destinations across the United States and to Mexico, Canada and Costa Rica and is recognized as the fifth largest carrier in the U.S.
The Seattle-based airline recently posted its third quarter results for 2021. The carrier reported a net income of $194 million in profit or $1.53 per share on $1.95 billion in revenue. Since the beginning of the pandemic, this was the first time Alaska posted a profit without government aid since the pandemic started, marking notable strides towards a full recovery. This time last year the company had reported a net loss of $431 million or $3.49 per share.
“We are thrilled to return to profitability this quarter, leading the industry with a 12% pretax profit margin,” said CEO Ben Minicucci. “Thanks to each one of our employees for running our operation and showing remarkable care for our guests, and credit to the leadership team for laying out a measured plan and executing it with discipline. We’re all feeling the momentum and look forward to building on our strong foundation for growth in 2022 and beyond.”
The carrier continues to look towards the future and is making significant strides in the search for success in the post-pandemic environment. The enhanced codeshare agreement with British Airways will help the airline establish itself within the airline alliance and help maintain a competitive advantage among carriers.